Audience Profile

My target audience:

Age: 15-25

Gender: Female 50% - Male 50%

Social Economic Groups: B, C1, C2

Life Style Profile:

·         Strong interest in chart music industry

·         Downloads an album 2-3 times a month

·         Attends music festivals/gigs 4 times a year

·         Influenced by musicians image
-    Reads on line articles about musicians personal lives